TV ad debut for Thatchers

Thatchers debut TV commercial has gone on air. 

The 30 second commercial for Thatchers Gold celebrates the heritage and care that Thatchers brings to its ciders. Created entirely using computer generated animation, the evocative film invites the viewer into the Thatchers world to get a taste of the quiet passion the family firm puts into its cider making.

Introducing new brand positioning, People Who Care About Cider, the ad is designed to evoke the special care and attention to detail that goes into making every drop of Thatchers Gold.
 
Said Martin Thatcher, managing director of Thatchers Cider, 'We like to think that here at Thatchers we do things quite a bit differently from other cider makers. We are immensely proud to be a family-run company. Dating back to my great grandfather, my family has been crafting ciders for more than 100 years.

'Using fine apples from our own orchards, the expertise we put into our ciders has taken over a century to acquire. So through this campaign we are looking to focus on the values that make Thatchers unique – family, heritage, care and expertise.'

The commercial has been produced by Bray Leino; the animation created by one of the UK’s leading studios, Th1ng, and the voice-over by Mark Goldthorp, a natural West Country voice.

The campaign will run on ITV1 West and ITV1 Central South for five weeks, and again in July. It will be supported by trade press, and 48 sheet outdoor posters sites across the South West, running in two bursts, in May and June, and then again in July and August.

You can view the new Thatchers TV commercial NOW at http://www.thatcherscider.co.uk

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