Thatchers launch Ciderberry
May 06 2010
Thatchers is continuing to build on its reputation for innovation with the launch of its new Ciderberry fruit cider for 2010.
Ciderberry is a rich, red, medium fruit cider, which is infused with the natural berry juices of specially selected blackcurrants, raspberries and blueberries. Softly sparkling, the cider has a refreshing taste created by this mix of berry juices, and has been designed to be enjoyed chilled or over ice.
Martin Thatcher, managing director of Thatchers Cider says,’Thatchers Ciderberry is the natural progression for existing fruit cider consumers. Fruit and Pear is still the fastest growing cider category, and is proving to be an exciting market where innovation is vital for success.
‘Ciderberry has a slightly drier taste than other fruit ciders currently in the market with a unique blend of berries. We believe it is this blend that will appeal to a more sophisticated palate.’
Thatchers Ciderberry, with an abv of 5.4%, has been designed to create a sister brand to Katy Rosé, which was launched in 2009. Katy Rosé has been showing strong growth in both the on and off trades, and as the first blush cider to be produced purely from apples, once again demonstrated the company’s passion for coming up with something new.
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